Destination planning 480 Hay Street

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Case Study : 480 Hay Street

An exciting new precinct for Perth CBD

The Place

Located in the Perth's tree-lined heritage precinct at the east end of the CBD, BGC's $500 million redevelopment of the former FESA headquarters site heralds a new era for the area – featuring a new Westin hotel as well as exciting office and dining options for locals and visitors alike.

Our Role

Place Match is working on behalf of BGC to develop the place making, brand, marketing and communications strategy for the precinct. This includes:

  • Environmental and context analysis
  • Defining the Place Proposition and Values
  • Place strategy including place partnerships, uses and activities, retail and F&B design and retail mix
  • Development of place brand
  • Interpretation of the site’s history and heritage

For further information visit

  • Visioning and positioning
  • Place making strategy
  • Place branding
  • Partnerships and management
  • Destination development
Project Partners: